Our Story

Sabai Sabai (pronounced Sa-Buy) is a common Thai phrase meaning "everything's good" or "not a care in the world." It is wellness almost beyond words, The Thai's heaven on earth. What better way to distinguish Sabai's mission. Our name and logo came to Natalie (owner and designer) serendipitously during a batik class in Chiang Mai, Thailand in 2010.

At Sabai we strive to provide you with products that are ethically created, culturally authentic, breathable, bright, unique, and innovative. We design and create with purpose, integrity, heart, and to support those who need it most. Your purchases are not only supporting a small, local, female-owned, business owner, but you are also supporting artisans, and their families, around the world. These partnerships enrich many families & foster a healthy and caring relationship with Sabai. These partnerships enrich many families & foster a healthy and caring relationship with Sabai.

With Love,
All of us at Sabai Sabai

We are no stranger to adversity..

2020, the global pandemic hit Sabai pretty hard. Not only were all our events and festivals canceled, but our owner, Natalie, was diagnosed with cancer in June of 2020. While she completed major surgery, radiation, & chemo, Sabai took a back seat and patiently waited for healing. 2021& 2022 were recovery and slow rebuilds while Natalie grew a gorgeous flower garden. 

2023 Natalie worked hard to open her own Mental Health Private Practice in April of 2023 AND opened our first store in December of 2023!

2024 We ran our first store and had a blast! We were making great strides, learning a lot, and getting better each month. Natalie was back to returning to Asia for her designing seasons. We were returning to some type of normalcy.

September of 2024, Hurricane Helene hit our community. Widespread devastation and lives were lost. The next few months were filled with loss, grief, uncertainty, and shock. During this time we had no power, internet, or running water. As utilities started returning, potable water was not. We went over 6 weeks with no potable water. We lost all of our October sales, which is our busiest month of the year. Along with October our holiday season also helps us make it through the winter slow months. We lost so much of our sales, income, and savings trying to survive the loss of tourism. We are currently hanging on through our toughest winter yet. Our small business has yet to receive any substantial help or grants. Yet, we remain hopeful...